The ad, sponsor and telecast rights have their own tale to tell. Hyundai Motor India Limited (HMIL) will be the first official car partner of ICC WC from 2011 to 2015.
As part of the agreement ICC officials, players and VIP guests will use Hyundai cars for official transportation for the entire duration of the ICC Cricket World Cup 2011 and the contract extends till 2015. In addition to the World Cup, Hyundai will also be transport partners for the Women's World Cup and the T20 championship.
The on-ground sponsors of ICC World Cup - Reliance Communications, LG, PepsiCo, Reebok, Hero Honda, Emirates, Yahoo, Castrol and Money Gram have together paid an estimated Rs. 1200 crore for instadium advertising.
Since so much of cricket is viewed on television, the game is closely linked with advertising and ad revenue. And in terms of sponsorships, eight brands have come on board as partnering or associate sponsors. Sony India, Hero Honda and Vodafone who have each shelled out Rs. 55 crore for the rights of on-air joint presenting sponsors for the world cup. In addition to that associate sponsors Nokia, Pepsi, Maruti Suzuki, Philips India and Airtel Digital TV have all paid Rs. 35 crore each.
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