The Food Safety and Standards Authority of India (FSSAI) has inked a MoU with Advertising Standard Council of India (ASCI) to check misleading advertisements in the food and beverages sector.
This partnership between FSSAI and ASCI will put in place a mechanism to monitor misleading advertisements. It will also lead to streamlining advertisements effectively through structured guidelines and appropriate action.
Key Facts
As part of the MoU, ASCI will comprehensively monitor these advertisements across various media.
FSSAI has given a suo motu monitoring mandate to ASCI to process complaints against misleading advertisements of food and beverages.
ASCI will report to FSSAI, the non- compliance of its decisions for further action as required per provisions of the FSS Act.
FSSAI will also redirect complaints against misleading food and beverages advertisements to ASCI, which will be reviewed using ASCI’s code and guidelines.
The review will include violation of the FSS Act and regulations related to advertisements making unsubstantiated, misleading or false claims.
About Advertising Standards Council of India (ASCI)
ASCI is a self-regulatory voluntary non-governmental organization (NGO) of the advertising industry in India.
Aim: To maintain and enhance the public’s confidence in advertising.
Headquarters: Mumbai, Maharashtra.
Established: 1985 by three main constituents of advertising industry viz advertisers, advertising agencies and media.
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