ICC World Cup 2011-elecast Rights

ESPN Software India has been acknowledged as the official carrier and broadcaster for the tournament. It has signed an 8 yr deal with ICC that includes World Cup, one T20 series and one Championship League each year.

The deal is valued at about $1.1 billion and the network which includes ESPN, STAR Sports and STAR Cricket, will telecast all 49 matches of the ICC World Cup 2011.

ICC World Cup 2011-Official Sponsors

The ad, sponsor and telecast rights have their own tale to tell. Hyundai Motor India Limited (HMIL) will be the first official car partner of ICC WC from 2011 to 2015.

As part of the agreement ICC officials, players and VIP guests will use Hyundai cars for official transportation for the entire duration of the ICC Cricket World Cup 2011 and the contract extends till 2015. In addition to the World Cup, Hyundai will also be transport partners for the Women's World Cup and the T20 championship.

ICC World Cup 2011- Money Talk

The 10th edition of the ICC cricket world cup 2011 is finally underway and the event has generated tremendous excitement and hype. The WC 2011 is being held in India, Bangladesh and Sri Lanka- three cricket crazy countries.

India with its population of more than 1 billion plus cricket lovers forms the financial powerhouse of the sport. The tournament is often viewed as a perfect platform for many of the big brands to reach out to their consumers. The WC of 2007 proved catastrophic with India's early exit from the tournament. The rest of the tournament witnessed a huge dip in viewer ship and sponsorship revenues.

Here is a look at the business side of the world cup that gives a good indication of the corporate philosophy of some of the biggest brands we know and efforts they go through to make themselves visible. It also gives an interesting insight into the administrative aspect of the game.