ESPN Software India has been acknowledged as the official carrier and broadcaster for the tournament. It has signed an 8 yr deal with ICC that includes World Cup, one T20 series and one Championship League each year.
The deal is valued at about $1.1 billion and the network which includes ESPN, STAR Sports and STAR Cricket, will telecast all 49 matches of the ICC World Cup 2011.
ESPN-STAR Sports will take this tournament to more than 181 territories around the world. ESPN has already said to have signed up brands in the likes of HUL, Spicejet, Perfetti, Samsung, Indigo, Yamaha for ads on its website.
The current World Cup has so far attracted more than $150 million in advertising revenue, which is fifty percent more than what was made in 2007 when India and Pakistan lost out very early. Hence one can imagine the revenues, if India made it to the final. ESPN has already reserved inventory, this considering if India manages to reach the final.
In that case the ad rates could touch an unprecedented Rs. 24 lakh for a 10-second spot.
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